We’re excited to announce the launch of The Palm mobile app. We first became engaged with the Palm Restaurant Group when launching a new identity, website and print collateral. Since then, they’ve utilized their online presence to establish their business and grow their customer base. Over the years, there became a need to maximize this presence on all devices and formats. Palm approached us to create a mobile version of their website, simplifying their content while promoting reservations, menu items, and upcoming events.

The client had some specific goals in mind before design began. These included boosting reservations, competing against other mobile restaurant sites, and having an easy system in place to update both websites. Certain obstacles that arose during the design process helped us learn and understand the growing world of mobile web design. User-friendly navigation and content management were two large areas that were rethought and refined between development and design.

At the end of this year, our exhibition Graphic Intervention: 25 Years of International AIDS Awareness Posters will finish touring. The exhibit traveled to 11 cities, opening at MassArt in September of 2010, and continuing on to New York, Atlanta, Miami, Detroit, Pasadena, and more.

It culminated with selections from the exhibition being on display in Querétaro, Mexico as part of the World Design Congress and International Poster Biennial of Mexico. And next month, during World AIDS Day, December 1st, images of the whole exhibition will be displayed on New York’s Big Screen Plaza and selections will be installed at the Johnson and Johnson headquarters in New Brunswick, NJ.It has been an incredible experience. Thank you Liz Resnick (Chair, Graphic Design at Massachusetts College of Art and Design), for inviting me to share in this journey with you.

Please remember to vote Tuesday November 6th!