2015 – The Logan

The Philadelphia Experience Comes Home to Host

We love an unusual challenge, and Host Hotels & Resorts’ project in Center City Philadelphia came with just that: a plan to convert the city’s beloved Four Seasons to their first independent property. Our research led us to understand that while Philadelphia has long been magnetic for its historic charisma and brotherly charm, its finely-nuanced urban texture is what draws and retains people daily. Meaning, it would not be enough to just open a great new hotel, this would need to be an authentic Philadelphia experience – of, by, and for the people of Philadelphia.

Korn captured that prized Philly spirit in every aspect of our work, starting with a name that conveyed the hotel’s noble character: the property’s namesake is James Logan, a famed Philadelphia statesman. Working in parallel with the talented and passionate Andrea Dawson of Dawson Design Associates, Korn’s commanding positioning as “Philadelphia’s Hotel,” invited an experience that was a lively mix of tradition and modernity. The Logan came forward to artfully embody the independent spirit of Philadelphia in a holistic brand ecosystem that blends classic and historic elements with modern influences, as sophisticated and stylish as Philadelphia itself.

Among the hotel’s most notable touches is a robust attention to art, spurred by the inspired art-loving management team and project partner, Sage Hospitality. Having worked with Sage on multiple projects over the years, we knew that like us, they knew the right dramaturgy would require thoughtful art selections that told the story behind the space. Enter Allison Barry of Kevin Barry Fine Art, and a masterful program befitting the Logan’s rich brand backstory.

Completed in 2016, and completely kicking it in 2018, the Logan is a success story we never get tired of sharing.

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We have been excited to share 25 pivotal projects, partnerships and creative moments with you over the past six months. Subscribe to our Newsletter to get monthly updates of our new and upcoming projects. Follow us on Instagram to see more behind the scenes at Korn!

Discover the power of a brave new brand.