Area Four is a fast-paced, high-energy restaurant with a fervent commitment to local and sustainable sourcing, as well as warm and unpretentious hospitality. They are known for never taking shortcuts – serving pizza dough that is fermented for 30 hours, homemade mozzarella, house-butchered meat, house-baked pastries, and perfectly extracted espresso shots.
The new branding for Area Four communicates the same energy and hand-crafted approach that has come to define their cuisine and overall philosophy.
This unconventional utilitarian branding was highly influenced by the music-loving, youthful energy of its two owners. Hip, rough, and full of punk, this new system was deployed across new menus, packaging, branded items and signage. It is integrated throughout the Coffee/Bakery, Pizza, Food Truck and Catering arms of the business.