Korn Design was engaged to translate the sophistication and leading-edge nature of Boston Ballet into a compelling new brand identity and a refreshed overall look + feel for the company and organization as a whole. We felt the identity to best represent Boston Ballet must be strong, modern and sophisticated yet maintain an element of warmth and refinement, a true mix that could hold up against this world-class institution.
The new logotype was created to express the lyrical and ever-in-motion DNA of the company at its core while maintaining careful balance, exquisite precision, an open viewpoint and a flair of personality. Korn Design crafted a hand-drawn, custom typeface for Boston Ballet which sits boldly at the center of its new identity. It was a pleasure collaborating with Boston Ballet’s in-house designer Kristin Carr and the entire Boston Ballet team on this new brand extension!