The “grand dame” in Newport’s hospitality market, Castle Hill wanted to refresh their brand identity to embody the history, soul and elegance of the property, capture its authentic Newport vibe and reflect its timeless appeal to both loyals and a new generation of guests seeking a contemporary luxury experience.
Set on 40 acres overlooking the southwestern corner of Narragansett Bay, Castle Hill Inn is a world-renowned destination for those seeking the classic Newport experience. A 19th-century mansion that originally served as the summer residence of famed marine biologist Alexander Agassiz, Castle Hill Inn combines the luxury of a boutique hotel with the inviting comfort of a coastal inn.
The new identity revitalizes the property’s spirit with classic, bold typography and a fresh, rich color palette inspired by its nautical roots and stunning coastal setting.
A member of the distinguished Relais & Chateaux family of properties, Castle Hill also boasts a world-class restaurant led by Executive Chef Karsten Hart.
Josh Brown (Castle Hill Inn creative director/designer)
Michelle Gardella (photographer)