Champalimaud

The Korn Design team refreshed the identity of ┬árenowned interior designer Alexandra Champalimaud’s firm, Champalimaud. Our work was informed by a deep understanding of her client base, and our out-of-the-box research and visual assessment looked to the worlds of fashion, lifestyle and iconic artforms as well as the interior firm’s extensive work to influence our direction.

The result included our recommendation of a simplification of the firm’s name, to Champalimaud, rendered in graceful, custom-drawn letterforms evocative of Champalimaud’s signature style. The brand package included a luxe stationery system, embossed presentation folder and a dynamic, elegant website that celebrates Champalimaud’s portfolio of work through large-scale photography.

Scope

Strategy
Identity
Web
Print

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