DuVine Cycling + Adventure Co. crafts some of the best travel experiences in the world—through lush amenities, amazing food and drink, and bike routes tailored for every guest. Korn Design was tasked by DuVine to retool their brand positioning, develop a new visual identity, web site, print collateral and apparel. The goal was to convey the refined luxury of DuVine tours, as well as the fun, vibrant style of DuVine’s founder, Andy Levine, and expert local guides.
For inspiration, we immersed ourselves in the world of cycling sport and culture. Sleek, high-energy elements influenced printed collateral, as well as DuVine gear and apparel. To differentiate DuVine from the competition, we created a system for printed materials as a “kit-of-parts,” including individual inserts for each tour level, a folded map of the world with tour locations, and engaging DuVine style mailers.
The new website organizes a multi-layered and complex set of information into an easy-to-navigate, seamless experience. It allows you to be inspired by the photography of the locations, meet the incredible guides, understand the breadth of regions available and be quickly introduced to their five tour types. There are several points of entry, whether you are looking to browse and discover the perfect tour, dig into the details or generate a list of available trips through a multi-faceted, powerful filtering system.