Lake Arrowhead Resort & Spa is an iconic lake and mountain resort nestled in California’s San Bernardino mountains. Following recent renovations to the historic property, Korn Design was commissioned to help usher in a new era at Lake Arrowhead with a rejuvenated identity and a fresh, contemporary story that reestablishes the resort as an unforgettable four-season destination.
The new brand positioning emphasizes the property’s unique story and setting. The identity’s visual vocabulary reimagines the quintessential simplicity of lakeside living. An abstract arrowhead and pine tree symbol serve to reconnect visitors and locals with the essence of the magnificent setting.
Brand Strategy + Positioning