This comprehensive identity program launched in tandem with an exciting new renovation of Boston’s beloved Oak Room to the public. Oak Long Bar + Kitchen opened as a new social dining destination incorporating a signature cocktail program and hearth oven at the heart of the new space.

Taking visual cues from ivy league pledge paddles and secret societies, we introduced the intricate identity through the use of illustration, and we paid special attention to the details with touches like wax seals and matte foil stamping. The restaurant opened with rave reviews and their new identity materials perfectly accompanied the expertly prepared dishes.

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