The Algonquin Resort

The Algonquin is a historic seaside resort set in the picturesque town of St. Andrews-by-the-sea, on the New Brunswick coast. A comprehensive, multimillion-dollar renovation breathed new life into this beloved property—providing guests with the opportunity to bask in the elegance of a bygone era while enjoying the modern amenities of a luxury resort. A world-class golf course, beautiful outdoor and indoor pools, local fine dining, and its stunning natural setting with panoramic views of Passamaquoddy Bay add up to an unforgettable experience where guests can have it all while getting away from it all.

As a member of The Autograph Collection, a remarkable group of upper upscale and luxury independent hotels, The Algonquin’s positioning and visual identity reflects the unique, one of a kind experience that it provides. The Algonquin’s rich history informed its new brand identity—inspired by the lettering in an original brochure announcing the opening of the hotel in 1889, the monogram evokes the property’s old world charm and classic elegance. “St-Andrews-By-The-Sea” plays as much of an important role in the new logotype as it does in the Algonquin experience. With a nod to it’s maritime roots, the new identity creates timeless appeal for the next genration of guests.


Brand Strategy

Visual Identity



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