DuVine-block3

Where in the World is Andy?

When Korn relaunched the DuVine brand into the world, we fully expected it to fly. What we didn’t expect is that it would ride, eat, and drink in life so voraciously. Andy Levine of DuVine Cycling + Adventure Co has been traveling around in his DuVine gear and blogging every step of the way- bringing the brand to a global stage. Andy is truly living the DuVine way. His amazing travels (and antics) always keep his thousands of newfound loyalists coming back for more. Check out DuVine, grab your bike, and get on the road! 

You can follow DuVine on Instagram

Envoy-block132

This Way Forward!

Embodying the trailblazing spirit of Boston’s new Innovation District, The Envoy Hotel arrived in late June 2015 as a bold modern stamp of independence on the Waterfront District’s map. Korn Design led the charge, creating an immersive brand experience true to the Envoy’s abiding watchwords, “This Way Forward.” Part homage to the creative community that surrounds it, part ode to the inspirational neighborhood it calls home, The Envoy Hotel ascends—a new genre of hospitality cast in a very original way.

Logan-block2

The Logan

Korn is honored to have helped Host Hotels & Resorts—the largest real estate REIT in the country—create their first independent hotel. Seamlessly embodying the independent spirit of Philadelphia,The Logan blends Philadelphia’s classic and historic elements with a modern vibrancy. With new and exciting spa, dining, event and meeting offerings, The Logan will become an inviting social magnet for locals and travelers alike. We are creating a hotel that Philadelphia can proudly call its own, pairing impeccable service with authentic experiences that invite wonder and exploration.

MassimoVignelli2

Farewell, Massimo

Massimo Vignelli, FSEGD, the graphic designer whose Modernist sensibility lent new clarity to signage and information in public spaces, died May 27 at his home in Manhattan. He was 83.

Vignelli left a dramatic mark on EGD and many other design disciplines, from packaging to product design.

See the full article here.

Denise Korn, "Changing the Face of Design"

AIGA Centennial 100 years of Design

Denise Korn, AIGA Fellow, was among those invited by the national design organization to create a visual statement celebrating 100 years of design.

In celebration of it’s 100th Birthday, AIGA- the professional organization for design, invited 100 design leaders from across the country to each pick a year from the past 100 years that has personal meaning to them and design a piece that captures it for them.

Celebrated designers from across the United States were asked to select one year from AIGA’s history and create a social, political or cultural statement.

Denise selected 2003, the year she founded Youth Design, as a powerful catalyst to inspire young inner city high school students to enter the design field, literally changing the face of the design community.

The piece, created in collaboration with senior designer Jeshurun Webb, plays off of Victorian England’s classical silhouettes and creates a sampling of actual Youth Designer’s silhouettes.

The pieces were unveiled at the AIGA Centennial Gala in New York City.

To view the complete collection visit http://www.aiga.org/celebrating-AIGA-1914-2014/

Winter on the Wharf under the Rotunda

It’s a Wonderful Winter on the Wharf

The Boston Harbor Hotel and Korn Design combine to provide Bostonians with the perfect remedy for the winter blues.

There’s no denying a Boston winter’s bombardment of blizzards and deep freezes. This weather makes it easy to forget why it’s called “the most wonderful time of the year.” Boston Harbor Hotel’s Winter on the Wharf does a good job reminding us of the joys to be had with a season filled with fun and festivities, including a fabulous skating rink under their iconic rotunda at Rowes Wharf.

Korn Design worked with the Boston Harbor Hotel to create an elegant visual identity that celebrates the season, through a hand-lettered logotype that flutters on a 50 ft. banner suspended above the rink. The typography was inspired the lace arabesques of skate tracks on ice. Korn also helped develop the season’s programming, produced a print ad and transformed the palette of offerings into a playful printed calendar distributed throughout the hotel and surrounding neighborhoods.

The first flakes turned Boston into a snow globe for Winter on the Wharf’s opening ceremony in December. Ribbon was cut, skaters took to the ice and Korn Design was in attendance to celebrate the season of events and the unveiling of the visual identity. With a backdrop like this, the spirits were as warm as the cocoa. The seasonal crowds and cocktails (and Santa!) filled the hotel with a festive coziness that is difficult to forget.

artcrank_title

Artcrank Boston

One of our very own designers, Ira F. Cummings, has been selected to participate in the first Boston appearance of the popular Artcrank series of art posters shows.

With shows in major U.S. cities as well as in London and Paris, Artcrank has been curating bike-themed poster shows for the past six years. Since Boston is coming into its own as a world-class cycling city, it is an opportune time to bring the show to our fine city. Artcrank selects a small group of local artists, who then create a limited-edition run of prints specifically for the show. With posters available for sale, Artcrank donates some of the proceeds to the local charity Livable Streets Alliance, which advocates for sustainable urban transportation.

Korn_Blog_5

Pedalling Ideas

Design research and exploration are crucial to truly understanding a brand, client, or design obstacle. Our process allows us to gather inspiration and educate ourselves before diving into the design phase; it can also lead to fun immersive excursions away from the office.
We’ve been privileged to collaborate with a world-class bike tour company, DuVine who offers travel experiences like no other. The bicycle became a central element in our research and approach for this project. Our research led us to hot spots like Ride Studio Café in Lexington, MA — a cyclist hub with an amazing library on cycling culture. We also spotted some amazing vintage bike head badges parked outside. Additionally, visiting local clothing outfitters gave us a unique perspective on crafting our design language moving forward.
We brought the joys and traditions of The Palm into the 21st century.

Palm Mobile

We’re excited to announce the launch of The Palm mobile app. We first became engaged with the Palm Restaurant Group when launching a new identity, website and print collateral. Since then, they’ve utilized their online presence to establish their business and grow their customer base. Over the years, there became a need to maximize this presence on all devices and formats. Palm approached us to create a mobile version of their website, simplifying their content while promoting reservations, menu items, and upcoming events.

The client had some specific goals in mind before design began. These included boosting reservations, competing against other mobile restaurant sites, and having an easy system in place to update both websites. Certain obstacles that arose during the design process helped us learn and understand the growing world of mobile web design. User-friendly navigation and content management were two large areas that were rethought and refined between development and design.

Logo-screensaver2

Graphic Intervention

Two and a half years, 11 Cities, 154 posters.

At the end of this year, our exhibition Graphic Intervention: 25 Years of International AIDS Awareness Posters will finish touring. The exhibit traveled to 11 cities, opening at MassArt in September of 2010, and continuing on to New York, Atlanta, Miami, Detroit, Pasadena, and more.

It culminated with selections from the exhibition being on display in Querétaro, Mexico as part of the World Design Congress and International Poster Biennial of Mexico. And next month, during World AIDS Day, December 1st, images of the whole exhibition will be displayed on New York’s Big Screen Plaza and selections will be installed at the Johnson and Johnson headquarters in New Brunswick, NJ.It has been an incredible experience. Thank you Liz Resnick (Chair, Graphic Design at Massachusetts College of Art and Design), for inviting me to share in this journey with you.

Brand Strategy, Insights + Design for Hospitality + Culture