Palm

The Palm: 20 Emerging brands

The Palm was recently named by Nation’s Restaurant News as part of the next 20 restaurant brands to watch in 2013.

We couldn’t agree more and are thrilled that our work with them to relaunch and propel the brand has yielded them continued success.

To read the article, click here.

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A Bone for Oak

The AIGA Boston chapter and New England’s design community come together to celebrate the best design in the region.

We’re incredibly proud to announce that we recently won a BoNE Show Award for our recent branding work for Oak Long Bar and Kitchen. Celebrating their 20th anniversary this year, the BoNE Show highlights the best work done throughout New England over the past two years. It’s an honor to be selected, and we had a ball seeing all the great work that our community creates.

In addition to the award for Oak, one of our designers—Steven Olimpio—won a BoNE in the student category for a poster that he created with Dave Tschiegg for Noertheastern University’s Department of Art & Design.

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A4 Food Truck

We invited three local Boston grafitti artists to contribute greyscale art on which we would overlay our final yellow branded layer. It was so much fun to see the art evolve from one layer to the next.

Area Four’s food truck was a collaborative effort. Sean Lunsford, Cyrille Conan (Sir Ill) and Nick Z worked with us to take it from sketch to implementation on the road. The first layer laid down by Cyrille Conan was inspired by dazzle camouflage on ships during WWI. Follow along with @a4truck to visit them on the road.

Images for this post were taken from this article on Thrillist.

Nashville: Detail of poster in storefront

We love to travel!

January 30, 2013- Earlier in January, we took a trip to Las Vegas and Nashville to visit our newest client’s restaurant locations. As part of our research and discovery process, we quickly immersed ourselves in the local culture, and as always, came back with loads of inspiration, fresh ideas and a ton of photos!
Las Vegas left us energized and inspired by the vibrant night culture, its hip new hotel lobbies and edgy designer store fronts and their interiors. In Nashville, we felt the southern hospitality and danced to the local music scene spilling out onto “honkey tonk” road.
Our camera’s memory card tells a story of the found vernacular typography, flashing neon signage, and the new angles and textures we came across.
We brought the joys and traditions of The Palm into the 21st century.

Palm Mobile

We’re excited to announce the launch of The Palm mobile app. We first became engaged with the Palm Restaurant Group when launching a new identity, website and print collateral. Since then, they’ve utilized their online presence to establish their business and grow their customer base. Over the years, there became a need to maximize this presence on all devices and formats. Palm approached us to create a mobile version of their website, simplifying their content while promoting reservations, menu items, and upcoming events.

The client had some specific goals in mind before design began. These included boosting reservations, competing against other mobile restaurant sites, and having an easy system in place to update both websites. Certain obstacles that arose during the design process helped us learn and understand the growing world of mobile web design. User-friendly navigation and content management were two large areas that were rethought and refined between development and design.

Brand Strategy, Insights + Design for Hospitality + Culture