About Us

We articulate, create, produce and deliver exceptional brand experiences, inspiring meaningful emotional connections to our clients’ brands that directly impact the bottom line.

We call this Harnessing Emotional Currency.

Founded in 1992, Korn Design is an award-winning brand strategy and design firm based in Boston. Headed by Principal Denise Korn and Partner/Creative Director Javier Cortés, we work with clients who are courageous, passionate, and driven to shift the paradigm by valuing their brand as a critical asset. Motivated by our clients’ success, Korn provides expert consultation in hospitality, restaurant, luxury-goods, and culture for top-of-class developers, entrepreneurs, chefs, and institutional leaders. We first understand then articulate the vision; expand, sharpen and polish it through the design lens, and deliver a vital road map—our Brand Experience Map©—that serves as the critical foundation for each venture to achieve its fullest potential.The Brand Experience Map© guides all decisions and actions impacting the overall experience. It is translated into everything from informing architectural and interior design concepts, to the visual identity, written voice, print collateral, online marketing, and service methodology.


  • Brand Strategy
  • Brand Audit
  • Qualitative Research
  • Brand Experience Mapping
  • Strategy Workshops
  • Positioning Workshops
  • Digital Strategy
  • Integration Across Platforms: Visual, Digital, Environmental, Experiential
  • Content Strategy & Approach
  • Hospitality Experience Consulting

  • Web Design
  • Social Media
  • URL Securing & Protecting
  • SEO
  • Mobile
  • Content Development: Copywriting, Photography & Video
  • Art Direction


  • Visual Identity
  • Naming
  • Verbal Identity & Storytelling:
    Messaging, Copywriting
  • Proprietary Image Suite:
    Photography, Video
  • Brand Launch & Rollout Planning
  • Brand Management
  • Art Direction
  • Placemaking & Signage
  • Environmental Design
  • Packaging

  • Integrated Marketing Strategy & Planning
  • Advertising: Print & Digital
  • Alliances & Partnerships
  • E-mail Marketing
  • Print
  • Digital Presentations for Investors, Partners & Media
  • Press Materials
  • VIP Gifting & Promotions