The vibrant and exclusive community of Cherry Creek North, Colorado, just outside of downtown Denver, is experiencing dramatic new development and growth, with two new luxury hotels, pre-eminent residential developments, and a plethora of signature restaurants opening here in the last year to compliment the already world-class retail destination that gained Cherry Creek it’s renown.
Amidst this rapid evolution, Korn Design was engaged by the well-respected Denver-based real-estate developer BMC to help position, brand and launch a distinctive luxury residential rental and retail project in Cherry Creek North – The St Paul Collection – to be the very top-of-class choice in the market for residents who aspire to the pinnacle of this exceptional community’s lifestyle.
Elegant and modern, the identity embraces the sophistication of the neighborhood and reflects the contemporary and confident architecture and detailing, setting this apart from all others. Clean and classic typography, paired with rich pallete of copper , deep flannel grays and navy is the perfect reference to the project’s high-end retail environs. Named to capture its street locale and embody its significant footprint in the heart of Cherry Creek North with two buildings set in parallel over nearly a full city block, the arrival of The St Paul Collection this year will decidedly raise the bar in all of Denver and set the tone for luxury residential projects.
Competitive Set Audit
+ In-Market Research
Brand Strategy + Positioning
Sales + Marketing Communications
Brand Vision Messaging
Brand Voice + Content Development
Responsive/Mobile Friendly Website
Pre-leasing Retail Teaser
Print + Digital Sales Brochure
Stationery Package + Enclosure Folder
Floorplans + Site Plan
Area Map with POIs
Signature Exterior Signage