The new Four Seasons Private Residences One Dalton Street, Boston is a stunning testament to this great city. A towering architectural landmark overlooking and respectfully embracing its exceptional location in the Back Bay, One Dalton rises as the tallest residential tower in New England – defining the western end of Boston’s high spine. Distinctively rich in history and culture, while leading as the global epicenter of independent and innovative thinking, Boston has been waiting for this address to arrive.
Korn Design has a long history with Carpenter & Company and has been engaged to work closely with their stellar development and sales team to establish the communications strategy and create a vibrant suite of materials and touchpoints that bring the story of this magnificent project to life. Collaborating closely and in step with the visionary behind the project, President and CEO Richard Friedman, whose dynamic point of view and unique approach to all of his company’s developments makes for a great match with Korn’s dedication to fearlessly craft smart brands that make a mark on the world stage. Four Seasons Private Residences One Dalton Street, Boston shines as a project like no other in Boston, with Korn showcasing the powerful proposition created by this dynamic development team, the genius architectural design of Pei Cobb Freed & Partners in collaboration with Cambridge Seven Associates and of course with the ultimate Four Seasons culture, service and amenities.
The brand and its story are elegant and graceful, yet powerful like the architecture itself – conveying thoughout: there is only one, ONE DALTON. Likewise, the voice + tone of the project is respectful and confident, and echoes the visual integrity, sharing this exceptional and unprecedented opportunity to live in these unique Private Residences, in Four Season’s style, to which nothing else in Boston will ever compare.
Production: 5th Street East
Brand Strategy + Positioning
Brand Voice + Content Development
Sales + Marketing Communications
Branded Property Video