Dipping into its treasured past as a grand South Florida destination, Korn Design has branded and re-introduced the all-new Diplomat Beach Resort with a blissfully contemporary point of view– re-igniting this storied place with a fresh exuberance. We navigated an entirely new brand experience to the resort’s breezy hospitality and sunny waterfront flair, restoring its legendary standing as a magnetic social hub—re-gaining its buzzy reputation for great food, great entertainment and simply fun, beachside.
The Diplomat is “Iconic Again.” Korn infused a vibrant new narrative across its gracious beach-front campus, broadcasting a sparkling personality and spirited sense of discovery. Korn captured this fresh new ethos from positioning to print communication, in-room brand integration to online marketing and beyond.
The Diplomat’s rebirth is a classic take on hospitality specialists Brookfield Property Group’s vision and ability for transforming signature properties into independent flagship destinations – with Korn in stride to holistically create and manage the brand, revealing it’s true potential at every turn.
Core to the thinking: celebrating the priceless mystique of this beloved SoFla playground, we dove deeply into the reaches of the original resort’s allure, and laid claim to the authentic Diplomat experience to craft a brand that evokes the best of beachside living with a reminiscent twist.
Party to this careful mix of the original Diplomat and the new resort we elected to revive the hotel’s original starburst icon – redrawn with a fresh, modern interpretation. Overall the new brand speaks with ease and fun, informing a suite of inspired new amenities and signature guest touchpoints. Riffing on the brand DNA – a place filled with discovery, F+B that’s off the hook, and elements that are beach-full in all the right ways, it now hubs an experience that is shared all across the Diplomat’s incomparable coast-to-intracoastal campus.
By tapping into its time-honored traditions and crystalizing the breezy beach-luxe lifestyle, distinctive details and ethos of “the good life” which distinguish the property, Korn’s brand experience returned a charismatic magnetism to this vibrant place—and created an enduring and endearing culture that keeps guests firmly in The Diplomat’s hold.
Rising above the Atlantic waves, and beyond the expected, The Diplomat Beach Resort returns, a Hollywood legend reborn.
Lifestyle Photography by: John Russo and Conor Doherty
Illustrations: Greg Kletsel
Hand-painted Graphics: Korn Design
Brand Strategy + Positioning
Brand Voice + Content Development
Brand Style Guide
National Ad Campaign
Sales + Marketing Communications
Art Direction of Photography + Video
Signage + Wayfinding