Korn Design was engaged to develop and introduce a new brand identity for The London Hotels. The first two bi-coastal locations are now open in midtown Manhattan and on the Sunset Strip in West Hollywood. Our role with introducing this entirely unparalleled hotel experience includes brand image concepting, art direction of photography, web design, creation of marketing materials, guest amenities and print communications—all alongside an audacious team of international talent.
Inspired by both English formality and wit, the design of The London Hotels’ collateral left no detail unconsidered. Pinstriped patterns and hand-stitched details reflect bespoke men’s suits, while an English gate pattern, map, and character illustrations add both elegance and whimsy from restaurant to robe.