Challenge

DuVine Cycling + Adventure Co. designs and leads luxury bike trips in the world’s most amazing locations. They are a small but strong player in a field filled with larger players.

As leader in its market segment, DuVine has carved out a niche for itself by offering high-end amenities, amazing food and drink, as well as bike routes tailored for every guest. Despite their success, they were struggling with positioning, communications, and a visual identity that didn’t reflect the quality of the experience that they had become known for. They also sought to appeal to an audience that was younger, increasingly more active and savvy about travel and cycling culture.

Solution

Korn Design delivered a streamlined and more efficient brand system that targeted their prospective audience in addition to significantly raising their level of sophistication. A core component of the branding is a system of printed materials that functions as a “kit-of-parts.” The kit includes a custom brochure sleeve with individual inserts for each tour level, a folded map of the world with tour locations and engaging DuVine style mailers. To help differentiate from their competitors, Korn Design positioned DuVine in line with the fun, vibrant style of DuVine’s founder, Andy Levine. With a clean and elegant system that has its own distinct sense of finesse, DuVine has everything it needs to appeal to new customers and deliver the best possible experience to their repeat travelers.