The Palm
Challenge
As The Palm, with 30 locations across the US and abroad, prepared to commemorate its 85th anniversary, it looked to revitalize its position as the classic American steakhouse- to celebrate its story and to accurately reflect its authentic and high-quality dining experience to a new generation of Palm customers.
Korn Design’s work included visual identity, lifestyle and food photography, menu program design, website, printed collateral, marketing, press materials, and a collaboration with the Operations Team on tabletop and uniforms.
Effectiveness
The Palm has emerged from the financial challenges of 2008 with a solid footing.
Customer satisfaction surveys were conducted pre and post brand refresh. The results were very encouraging: post-refresh scores climbed in the one-month immediately following the refresh. Not only did scores improve compared to pre-rollout scores, they also significantly outperformed the non-refreshed company averages, confirming the brand impact even in challenging economic times.
9.4% increase in sales
over 30 locations across the U.S. and abroad
