Newport Restaurant Group

Newport Restaurant Group comprises a portfolio of outstanding restaurants that share a philosophy of quality and service and benefit from the company’s strong leadership and vision. The restaurants, while distinct and unique, are linked by the characteristics of gracious hospitality, unparalleled attention to service, striking waterfront locations, and creative and responsibly sourced food.

Newport Restaurant Group wanted to elevate their identity to the level of the dishes their expert chefs in their eight restaurants were preparing. The logotype suggests a personal signature and promise, celebrating the personal perspective of each of their chefs. The food photography highlights the craft and method of preparation through the juxtaposition of documentary-style portrait photography and colorful, overhead food shots.

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Scope

Brand Strategy
Identity

Additional Credits:
Sadie Dayton (Photographer)
Josh Brown (Newport Restaurant Group Creative Director/Designer)

 

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