Design research and exploration are crucial to truly understanding a brand, client, or design obstacle. Our process allows us to gather inspiration and educate ourselves before diving into the design phase; it can also lead to fun immersive excursions away from the office.

We’ve been privileged to collaborate with a world-class bike tour company, DuVine who offers travel experiences like no other. The bicycle became a central element in our research and approach for this project. Our research led us to hot spots like Ride Studio Café in Lexington, MA — a cyclist hub with an amazing library on cycling culture. We also spotted some amazing vintage bike head badges parked outside. Additionally, visiting local clothing outfitters gave us a unique perspective on crafting our design language moving forward.