We’re excited to announce the launch of The Palm mobile app. We first became engaged with the Palm Restaurant Group when launching a new identity, website and print collateral. Since then, they’ve utilized their online presence to establish their business and grow their customer base. Over the years, there became a need to maximize this presence on all devices and formats. Palm approached us to create a mobile version of their website, simplifying their content while promoting reservations, menu items, and upcoming events.
The client had some specific goals in mind before design began. These included boosting reservations, competing against other mobile restaurant sites, and having an easy system in place to update both websites. Certain obstacles that arose during the design process helped us learn and understand the growing world of mobile web design. User-friendly navigation and content management were two large areas that were rethought and refined between development and design.