The Boston Harbor Hotel and Korn Design combine to provide Bostonians with the perfect remedy for the winter blues.
There’s no denying a Boston winter’s bombardment of blizzards and deep freezes. This weather makes it easy to forget why it’s called “the most wonderful time of the year.” Boston Harbor Hotel’s Winter on the Wharf does a good job reminding us of the joys to be had with a season filled with fun and festivities, including a fabulous skating rink under their iconic rotunda at Rowes Wharf.
Korn Design worked with the Boston Harbor Hotel to create an elegant visual identity that celebrates the season, through a hand-lettered logotype that flutters on a 50 ft. banner suspended above the rink. The typography was inspired the lace arabesques of skate tracks on ice. Korn also helped develop the season’s programming, produced a print ad and transformed the palette of offerings into a playful printed calendar distributed throughout the hotel and surrounding neighborhoods.
The first flakes turned Boston into a snow globe for Winter on the Wharf’s opening ceremony in December. Ribbon was cut, skaters took to the ice and Korn Design was in attendance to celebrate the season of events and the unveiling of the visual identity. With a backdrop like this, the spirits were as warm as the cocoa. The seasonal crowds and cocktails (and Santa!) filled the hotel with a festive coziness that is difficult to forget.