2017/2018 – The Estate Yountville

A Modern Napa Valley Story, Told in Two Parts

We are eager and excited to watch the final chapters of this completely reimagined luxe independent property unfold with the Hotel Villagio officially re-opening early this summer to join its stylish sister Vintage House which we unveiled this past fall. Korn helped to strategically re-connect this magnificent 22-acre property, introducing a bold new brand, recasting it to a modern lifestyle destination and grownup playground for the senses.

When long-time client and our friends at Brookfield Property Group tapped Korn Design to join this world-class project team, we seized the opportunity to re-awaken and re-introduce a modern interconnected retreat that would set a precedent, and the bar, in the Napa Valley. Korn Design’s brand experience and narrative rings throughout as a true coming-together of placemaking and hospitality – an integral part of this site-sensitive, multi-million-dollar renovation and is completely in sync with the overall design and vision of architects SB Architects, and the wonderful interior design team at Hirsch Bedner Associates. The fabulous MAGRINO leading the public relations front and BCV driving the social media platforms rounded out a great collaboration.

Celebrating that heady mix of sophistication and sensuality that exists in Napa – we created a brand with two alluring personalities that plays out within the two on-property luxury hotels. The serene and stylish Vintage House’s warm elegance and understatement wafts through, while the sinfully good and very social sister hotel, Hotel Villagio, beats to a zesty modern vibe. Tying the two together, and the whole collective, was a worldly POV, that we riffed on with the help of our fave fashion illustrator Manuel Santelices to infuse The Estate’s brand identity with an artful, cheeky side, arriving in a place that is fresh and style-inspired, just like the destination it reflects.

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We have been excited to share 25 pivotal projects, partnerships and creative moments with you over the past six months. Subscribe to our Newsletter to get monthly updates of our new and upcoming projects. Follow us on Instagram to see more behind the scenes at Korn!

Discover the power of a brave new brand.