“Grace’s” Favorite Point
Dramatic is an understatement when referencing this 40-acre estate/Relais and Chateaux destination, overlooking the Naragansett Bay in Newport, RI. A favorite escape spot for Grace Kelley, the property evokes a timeless chic and relaxed elegance that is quintessential New England and Newport. It was time for a refresh to restore their brand identity to embody the history, soul and elegance of the property, capture its authentic Newport vibe and reflect its timeless appeal to both loyals and a new generation of guests seeking a contemporary luxury experience.
The new identity revitalized the property’s spirit with classic, bold typography and a fresh, rich color palette inspired by its nautical roots and stunning coastal setting. Bringing the property a bit closer in touch with its emerging younger guest profile and growing interest from locals to spend time here, Korn worked with ownership to rethink the overall look + feel to communicate a fresh attitude and allure. Introducing new programming that welcomes in the public alongside haute cuisine and high tea offerings in the Castle Hill Restaurant, the very best view, an intimate spa experience, and so much to do right on property, it is captivating.
We are excited to share 25 pivotal projects, partnerships and creative moments with you over the next six months. Subscribe to our Newsletter to get monthly updates of our 25 years of projects. Follow us on Instagram to see more behind the scenes at Korn over the last 25 years!