2012 – DuVine Cycling & Adventure Co.

“Not only did Korn Design inspire, they led the charge. Working with Korn is not hiring an outside firm to grasp your vision, it’s creating a relationship of trust with people who listen and care. This is the secret sauce.” – Andy Levine, Founder

The divine Andy Levine of DuVine turned to Korn to help him re-tool their brand identity and communications to better reflect the world-class adventures and guest experiences DuVine had become known for across the globe. We embarked on a shared adventure to re-brand the company with a hot new visual identity, web site, print collateral and apparel – celebrating the vibrant style of a DuVine excursion and setting free the fun from within, Andy style.

A DuVine experience is punctuated with refreshing surprises – friends in all corners of the world who greet riders as family, break bread and share stories, bringing “authentic local” to a new level. We coined “Where in the World is Andy” early in the strategic unraveling of what makes DuVine so amazing. Making memories with Andy and his incredible team of knowledgeable guides and hosts is addictive. Likewise, sleek, high-energy and fashion-inspired elements now provide a magnetic appeal as the DuVine story was shared in print, online and in great gear and apparel.

A user-friendly website simplified the planning and trip-coordination process into a much more easy-to-navigate, seamless experience. We wanted the visuals to bring the experience, the locations, and the views from a cycle to life. We were super jazzed about the positive impact that this has had in supporting Andy’s vision and driving DuVine to the next level . . . lovably intense, and seeking the very best, he inspired us to peddle faster and better, Andy style.

Working with Korn makes you think bigger and more boldly about your brand and was vital in propelling my company to where I wanted to take it. They helped to inject the DuVine style and story with its own unique essence. It still feels fresh and relevant today and has served us well. I am a fan and respect what they do on and off the corporate field.” – Andy Levine, Founder

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Discover the power of a brave new brand.